Outdoor Blog

How The Annual REI Dividend Works

Published

1 year ago

June 2, 2024

What is the REI Dividend?

The dividend is a sum of money that is awarded back to REI co-op members every year. The amount of money is based on two primary factors: a percentage of all eligible purchases made by a member and any rewards they accrued on their REI Mastercard during the previous year. You can think of it a bit like a tax return and purchasing points on your credit card — only instead of frustrating points, it’s just money. You can also get any unused amount of the previous year’s dividend added onto the next one, but this isn’t always the case.

REI is short for Recreational Equipment Incorporated, an American company that offers outdoor gear, as well as courses and vacation options.

If you aren’t familiar with their brand, they are known for having high quality and ranked highly in the review of the top tent brands on the market.

What sets it apart from other outdoor retailing competitors is that it follows the co-op business model. That means they offer a wide range of perks to their members, one of the most unique of which is their annual dividend. Since this is such an unusual benefit to the company, understanding the ins and outs can be difficult. So, here are some answers to many of the FAQs people have when talking about the REI annual dividend program.

REI, also know as Recreation Equipment International, is well-know for its outdoor supplies.

How do you earn the dividend?

First of all, only REI co-op memberships can earn a dividend. The good news is that being a member of the REI co-op is both inexpensive and easy. To become an REI member, all you have to do is go here and sign up for a lifetime membership. The upfront, one-time membership fee is only 20$, and there isn’t even an annual fee to keep your membership. However, only members that are considered active receive a dividend notice.

To be an active member of REI, all you have to do is spend at least 10$ merchandise in a year, unless it is the year that you first sign up. If you ever lose active status, getting it back is as easy as to resume making REI purchases.

REI Members earn toward their annual dividend by making eligible purchases. Almost any merchandise you buy directly through REI is considered eligible as long as you are purchasing full-price items. This includes the physical REI stores or through REI.com. One notable exception is that gift cards do not count toward your REI dividend. However, when you use a gift card to make purchases, that can be considered eligible as long as it otherwise would be.

The percentage that goes back into your dividend varies depending on how well the company did financially the previous year, but it tends to be around 10%. The calculation is made based on the product price alone, so sales tax and any other fees such as postage are not counted.

Unfortunately, none of REI’s experience purchases are considered eligible. This means that classes, special events, and the popular REI Adventures don’t get counted into your annual dividend. Service charges don’t count either, so rentals and labor fees are not factored into the dividend. The initial membership fee also is not eligible.

Any returns you make are removed from your dividend amount in the final calculation, and if it has already been calculated, then the dividend amount counts against the return amount you would receive.

You can also receive a retroactive addition to your dividend based on eligible purchases you made at other retailers on REI merchandise, as long as it was in the same year. For example, if you bought backpacking equipment from Amazon that was the REI brand, then you can get that counted. You’ll just need to have your receipt handy to answer some information about the purchase. You cannot get retroactive additions to your annual dividend if the purchase was made before you became an REI member, though.

There is a slight workaround with the discounted merchandise, though. Members can receive an REI co-op Mastercard. As mentioned earlier, this has a built-in rewards system. One such reward is that when you use the REI credit card to purchase sale items, then you receive a 5% kickback into your dividend. It’s a much lower percentage than what you would expect to receive from a normal eligible purchase. However, savvy shoppers will be able to notice when the reduced pricing and smaller kickback turns out to be a better long-term value.

When would I receive my REI dividend?

If you’re an REI member and have a balance, you’ll receive a dividend notice in March of the next year. All purchases you make from January 1st to December 31st are considered part of the same annual sum and will be available until January of two years later. So, if you made purchases throughout 2020, you’ll be able to use your dividend from them starting March 2021, and you’ll have the money available to you until you either spend it all or until the first day of 2023. This, however, is only the case if you don’t accrue any more dividends. Assuming you constantly make enough eligible purchases and spend roughly however much you earn from the program each year, your dividend balance should never expire.

Buying equipment from REI with an REI Mastercard is a great way to earn points towards your dividend.

So what can I do with the dividend?

This question is best answered with another question: “How do you want to spend your money?” For anyone who has ever been frustrated with trying to redeem credit card points or dealing with the restrictions of store credit, you are going to be blown away by the range of options REI gives you when it comes to your member dividend.

Use the dividend as store credit

The most basic option available to you is to use your dividend like store credit. If you can find it on the REI website, then you can buy it with your store credit. If your dividend balance doesn’t completely cover the total price of your purchases at checkout, don’t worry. It will still get deducted from the price and you’ll only have to pay for whatever is leftover.

If you’re near one of their physical REI stores, then you’ll be able to use your dividend to directly buy available outlet items from their stores. Your dividend works at every REI store location, so you won’t have to worry about not being able to access it if you’re shopping far from home. Just be sure to have your co-op member number ready.

Even though buying them doesn’t sound toward your dividend, you can put your earnings on it toward booking an REI Adventure. If you’re a hardcore outdoors enthusiast, then you might be able to generate enough of a dividend to book a trip to a national park at no out-of-pocket expense.

If you aren’t quite that adventurous but still would like a fun experience, then look at spending your dividend on one of the many REI classes. There is something to learn for everyone. From riding a bike to navigating the backcountry, the basics of rock climbing to dozens of stewardship opportunities, it’d be hard not to spend part of your dividend on enriching yourself with the REI classes.

You can also download the REI mobile apps. These make it even easier to shop with REI in general, but they can streamline the process of using your dividend in the online store.

Receive the dividend as a check

If you’d rather take the money that REI has awarded to you elsewhere, then you can request to have your dividend amount in the form of a check.

There are a couple of ways to go about getting the check. The most direct way is to go to a physical REI outlet once you have received a notice of a dividend balance. If you are not anywhere near an REI store, don’t worry. You can have your check mailed to you directly by filling out their request form. Once you have the form filled out, REI will have that information in their database and can mail you the check every year without any extra work from you, should you want that

The check can only be issued to the name of the primary membership cardholder. REI does not send out checks if your annual dividend does not exceed 25$, and they do not send out a check for the REI Mastercard holder reward amount that does not exceed 1$. You can request the check whenever is convenient, but they do not begin mailing them out until July 1st.

You don’t have to receive the whole dividend as a check. You can go ahead and spend part of it as store credit on the online store. Then, whatever amount that is leftover, you can have it sent as a check. As long as all the other requirements have been met, of course. Also, if you attempt to use any of your dividend between the time of the check being sent out and you receiving the check, then it could result in either the check being void, or you being unable to use your dividend funds at all.

If for some reason you don’t want to use the online check request form, you can also make the request over the phone or by contacting them by mail.

You can get your REI dividend in cash or in purchase credits.

Get the dividend in cash

No, that’s not a joke, and there aren’t any strings attached. You can receive your annual REI dividend, in full, as cash. There are a few hoops you have to jump through, but none of them are fine print details that are going to keep you from turning your dividend sum into cash and doing whatever you want with it.

First of all, you can’t convert your dividend into cash after July 1st of the year after you earned the dividend. This is similar to the check option. Unlike the check, there is a cut-off point at the beginning of the next calendar year, so if you wait too long then your dividend can’t be turned into cash.

This option can only be done through a physical REI store, so if you don’t live near one then you will probably have to settle for the check option. If you plan on going to a store to get your dividend as cash, it would be a good idea to call them ahead of time and try to make an arrangement. REI stores only have so much free cash on hand.

If you don’t call ahead, you might run into a situation where the store does not have enough cash to equal the dividend balance you should receive. In these cases, co-op members are given the option to receive the check. For some, that is a fine alternative, but people dead-set on getting cash should be aware of this.

One other thing to note is that the cash option is based on a specific year’s balance. This means, like the check option, if you spend any of your dividend funds as credit first, that would result in you receiving less cash in the end. Also, unlike the store credit option, you can’t compound years together. Since the years have cutoff dates that line up to where there is never an overlapping period between them, you’ll only be able to get your cash balance one year at a time, rather than building it across up to 3 years.

Can I check my dividend balance?

Yes! At any point, you can go to REI.com, and enter the name on your membership card along with your member number, and they will be able to tell you the dividend balance. This is not updated in real-time, so if you have been roughly keeping track and the amount looks odd when you check it, don’t worry. Most likely, it is just in the middle of being exactly calculated by members of the REI team.

Is the annual dividend the only benefit of Coop Membership?

Not at all! You’ve already read a bit about the REI Coop Mastercard and its reward system. You get 5% back with any REI purchases, 2% back through mobile transactions, and 1% everywhere else. This is all factored into your annual dividend along with all the usual 10% kickback from buying normal priced items. This means that anything you use the card on, even bills and groceries, is factored into your dividend.

Members get access to special pricing on certain items through REI. These are usually on things like classes and tours, as well as rentals on any outdoor equipment. This can be frustrating since the specially priced experiences aren’t dividend eligible purchases. Though, with dividend earnings and special pricing, it is easy to earn enough to pick up enough to pay for a class or two.

Members-only events are probably the second-best part of being a member after the dividend. Some of the most popular of these events are new member-exclusive hiking trips or member gatherings to try out local brews. Without a doubt, Garage Sales are the star of members-only events.

The REI Garage Sales are hosted at REI outlet stores every so often. The merchandise of the Sales is made up of returns and other used goods, and come at a heavily discounted price. The products are as-is, and cannot be accepted for returns as of their return policy. Since the merchandise is on a case-by-case basis with the outlets, REI cannot guarantee specific inventory. All Garage Sales operate on a first-come, first-serve basis. Garage Sale purchases cannot be put toward your annual dividend unless they are purchased with the members’ Mastercard. Though, the products are usually so aggressively marked down that it usually makes up for it. Plus, the Garage Sale merchandise is evaluated beforehand to assure that there are no major issues with it, so you don’t have to worry about the quality with the low prices.

Final Verdict:

The annual dividend is a unique benefit of being a member of REI’s coop. It saves the frustration associated with other rewards programs by just allowing the members to claim a monetary incentive. It is both pleasantly simple, offers multiple options to use your dividend as you see fit, and a great tool for people that love to maximize value in their shopping.

There are some ins and outs with the membership program to remember how to get the most out of the dividend. Though, remembering these details is more of a bonus than a requirement to earn on the dividend properly, unlike other rewards programs. On top of all that, you get several more awesome benefits for a single 20$ purchase.

Bonus tip: Here’s a video from REI talking about the essential items for backpacking, which are available on their website:

Outdoor Blog

How to Take Your Own Internet to Outdoor Events

Published

3 weeks ago

October 18, 2025

Jonas Muthoni

You’ve got the permits, the lineup, the stage design, and the crowd — but when it comes to WiFi, outdoor events can turn from dream festivals to data dead zones in minutes. Reliable connectivity is now as essential as power or sound. Whether it’s a music festival streaming to TikTok, a food fair using mobile POS systems, or a corporate brand activation relying on live dashboards, the internet connection is what keeps the gears turning.

But the truth is this: counting on venue WiFi at a large outdoor event is a gamble. Hundreds of devices fighting for the same bandwidth can jam up the signal before the headliner gets on stage. Public networks only have one backhaul connection, so your production crew, security cameras, and vendors could all be fighting with concert-goers streaming YouTube in the crowd.

So, if your aspiration is to keep the event chugging along like clockwork, the genius move is to bring your own internet — designed specifically for the occasion, private, and controlled by your event staff.

Why Venue WiFi Fails When Crowds Arrive

Let’s start with the numbers. According to Cisco’s 2024 Annual Internet Report, the average person now connects four to six devices at live events — phones, wearables, tablets, scanners, and streaming gear. Multiply that by 5,000 or 50,000 people, and you’re looking at a digital traffic jam.

Outdoor locations have a very minimal amount of wired infrastructure. The majority utilize older systems or common fiber links, which were not designed for thousands of users at once. When the signal is over-stretched, latency increases, access points fail, and the network grinds to a halt.

For event organizers, this is not only inconvenient — it’s a safety and revenue gamble. POS terminals won’t work. QR ticket scanners crawl. Even backup communication programs freeze.

The Smarter Solution: Creating Your Own Network

Constructing a stand-alone network for an outside event may seem daunting, but technology has made it relatively achievable. Instead of relying on one provider or tower, professional crews now use several sources of the internet to deliver redundancy and stability.

Outdoor WiFi specialists use multi-carrier cellular bonding, satellite uplinks, and WAN smoothing to keep traffic consistent even when one source is down. It’s a lot like having several water pipes feed one tank — if one pipe gets stopped up, others keep the flow consistent.

The best configuration depends on three variables:

Location: Urban park, remote valley, rooftop, or open desert all have different signal profiles and line-of-sight challenges.
Bandwidth Demand: Are you providing power to a 50-person AV crew or streaming to a million online viewers?
Duration: A day-long music festival versus a week-long brand tour will change the way you plan power, cooling, and redundancy.

Professional crews will often pre-deploy with site surveys — gauging carrier strength, spectrum congestion, and potential sources of interference such as LED walls or nearby broadcast towers.

Lessons from the Field

Outdoor WiFi would be a niche specialty, but in today’s world it’s simply part and parcel of modern event production. In the last decade, TradeShowInternet’s teams have helped support hundreds of big outdoor festivals and corporate activations, and there have been a few hard-won lessons along the way.

There was the time crews climbed a half mile up the flank of a Santa Fe mountain with over 200 pounds of gear to put in a solar-powered relay antenna for Red Bull’s Guinness World Record truck jump. A second assignment involved digging cable trenches through snake country in Los Angeles for Christian Dior’s fashion show.

When Univision taped La Banda on the beach in Miami, technicians climbed a 20-foot truss into a lightning storm to raise antennas. These are probably war stories, but they represent reality: each outdoor location introduces its own wildcards. Wind, weather, terrain, and local RF noise all push the limits of planning.

The lesson? Experience is as important as gear. Knowing when to use additional directional antennas, when to flip to satellite failover, or how to protect a router from 100-degree heat isn’t something you can read in a manual.

The Technical Side: How Redundant Networks Keep Events Alive

This is how seasoned outdoor internet crews engineer reliability into temporary networks:

Multi-Carrier Bonding: Equipment stitches together data from multiple cellular carriers (Verizon, AT&T, T-Mobile, etc.) to maximize bandwidth and fill signal gaps.

WAN Smoothing: Packets are duplicated and relayed on secondary paths to prevent noticeable drops or hiccups in live streams.
Satellite Integration: Especially when out at remote sites or in mountain events where cell phone reception is spotty.
5G + LTE Hybrid Units: Combining newer high-bandwidth 5G networks with more predictable LTE offers well-rounded throughput.
Portable Mesh Access Points: Create overlapping areas of WiFi that eliminate dead spots across vast grounds or over tented locations.
Power & Weather Protection: Ranging from Pelican case enclosures to solar power solutions, all of which ensure uptime regardless of adverse weather conditions.

It’s a multi-layer strategy — not one device straining the load, but several working in tandem to handle bandwidth, robustness, and coverage.

Why Your Vendors, AV Staff, and Guests All Need Their Own Network Layer

External events normally have three distinct user communities that require the internet:

Production and AV Personnel – operation of live feeds, mixing panels, lighting, and communications programs.
Vendors and POS Devices – card transaction processing, QR menus, and inventory software.
Guests and Media – posting, uploading, or taking part in brand interaction activity.

Mixing them all on one open WiFi is risky. It provides security vulnerabilities and causes too much congestion. The preferred method is network segmentation, creating separate virtual networks that prioritize mission-critical traffic (production, POS, security cameras) and restrict non-mission-critical use like social browsing.

This is exactly how professional outdoor WiFi & Internet solution companies like TradeShowInternet build event systems. They design bespoke topologies that match the unique demands of every event, whether a food festival, marathon, or big corporate activation.

Budgeting and Planning: What Organizers Should Know

According to EventMB’s 2024 Event Technology Report, 73% of event planners say maintaining a reliable connection is important to attendee happiness, yet less than half have a standalone internet budget in place upfront while planning. That’s a recipe for last-minute scrambling.

For all to run smoothly, the network plan needs to be created alongside stage design and power planning — not an afterthought.

Some planning advice:

Start early: Conduct site surveys at least 30 days ahead of the event.
Prioritize wired backbones: Use fiber or Ethernet in production areas whenever possible.
Segregate guest WiFi: Utilize bandwidth caps or sponsored captive portals to control usage.
Redundancy: Cellular + satellite bonding is well worth the investment for mission-critical space.
Post-event review: Collect performance data to inform next year’s plan.

Real-World Use Cases

Outdoor connectivity is not just for music festivals. It’s a necessity for:

Marathons and triathlons – for timing chips, live maps, and emergency co-ordination.
Outdoor conferences or summits – where executives require office-grade internet to make presentations.
Food truck festivals and markets – all vendors need POS access.
Film and TV productions – production villages rely on low-latency connections for uploads.
Races and motorsport events – telemetry, live scoring, and media streaming.

Each of these environments needs a different trade-off among coverage area, upload speed, and mobility.

Why Experience Matters for Outdoor Internet Installations

Each outdoor location is unique. Trees, humidity, metal buildings, even bodies of water can affect wireless performance. Having individuals who’ve done hundreds of installations means fewer surprises and faster repairs when something unexpected happens.

That’s where TradeShowInternet, a leading outdoor WiFi & Internet solution company, comes in. The company has built up networks on deserts, beaches, helipads, mountain ridges, and pop-up brand villages — keeping organizers, vendors, and AV teams connected wherever the event is hosted.

Outdoor Blog

Outdoor Event WiFi: The New Backbone of Open-Air Experiences

Published

3 weeks ago

October 17, 2025

Jonas Muthoni

A concert in the canyon. A film night under desert stars. A bustling waterfront food festival with 10,000 guests. Across the country, outdoor events are turning parks, coastlines, forests, and fields into memorable destinations. But there’s one service now as essential as power, permits, and porta-potties: outdoor event WiFi.

Whether for ticket scanning, mobile POS systems, sponsor activations, or live-streaming performances, WiFi for outdoor events has become the invisible support that keeps everything running. Without it, payments stall, communication falters, and digital engagement stops.

Why Outdoor Event WiFi Is Mission-Critical

The outdoor events sector, from farmers’ markets to endurance races, is growing quickly. Allied Market Research predicts global festival revenues will exceed $50B by 2030. These venues offer unique charm, but they also pose a challenge: a lack of built-in internet infrastructure.

“Outside doesn’t mean offline,” says Emma Castillo, a production manager for festivals, film nights, and open-air corporate launches. “We rely on temporary internet for outdoor events to manage our security communications, allow vendors to keep selling, and ensure our livestreams don’t drop.”

Cellular service can struggle with the demands of thousands of devices. Some remote locations may not have any service at all. That’s where outdoor event WiFi solutions come in—portable, scalable, and designed for unpredictable weather.

How Outdoor Internet Keeps Events Moving

Today’s outdoor events rely on connectivity in ways that go far beyond letting guests post on social media:

Mobile POS & Cashless Payments – No signal means lost revenue for vendors.
RFID & Access Control – Real-time validation at gates and VIP areas.
Streaming & Social Content – From TikTok reels to sponsor livestreams.
Sponsor Engagement – QR contests, AR activations, and digital signage updates.
Safety & Logistics – Staff communication, emergency alerts, GPS tracking.

A recent Event Manager Blog study found 63% of sponsors now require guaranteed internet access before committing. Attendees want it too; more than half say connectivity is a key factor in their event satisfaction.

Outdoor Event WiFi Solutions in Action: “Lights on the Lake”

In June, the lakeside town of Lakeshore hosted a three-day open-air film festival. The views were stunning, but no wired internet was available, and mobile service barely worked.

The technical crew set up:

Multi-carrier 5G bonding for vendor and guest networks
Long-range weatherproof access points covering the pier and food court
A private secure network for organizers and emergency staff
A satellite uplink for backup

The festival processed thousands of transactions, streamed Q&A sessions with international filmmakers, and even operated a live voting app without a single connectivity failure.

Industry Perspective: Connectivity as a Core Utility

According to WiFit founder Matt Cicek, changes in event technology priorities have been significant:

“Five years ago, internet at an outdoor event was seen as a nice-to-have. Now, it’s as essential as running water and electricity. From safety coordination to sponsor returns, there’s too much at stake to leave it to chance.”

The Future of Temporary Internet for Outdoor Events

As events become more complex, WiFi for outdoor events from service providers like WiFit will play an even larger role. Expect advancements like:

Solar-powered network kits for sustainable operations
AI-managed bandwidth that adjusts to real-time crowd size
Edge computing for instant AR and interactive attractions

For event planners, the message is clear: the quality of your internet connection is as important as your stage, lighting, or sound system. The next time you’re booking a venue, remember—the crowd may be watching the performers, but they’re also looking at their screens. They expect both to work perfectly.

Outdoor Blog

Gear You Should Snag for the Great Outdoors This Season

Published

1 year ago

September 25, 2024

Caleb Cole

Outdoor enthusiasts know that having the right gear can make all the difference. Whether you’re hiking, camping, hunting, or engaging in any other outdoor activity, quality equipment ensures not only safety but also a better overall experience. As we head into a new season, it’s time to refresh your gear collection with essential items that will enhance your adventures. In this article, we’ll explore five pieces of must-have outdoor gear, focusing on both practicality and comfort.

Shooting Glasses Are Essential for Outdoor Adventures

If you’re heading out for a shooting range session or a hunting trip, investing in a quality pair of shooting glasses is non-negotiable. Eye protection is critical when engaging in any activity involving firearms, and shooting glasses are designed to keep your eyes safe from potential hazards like debris, shell casings, and even harmful UV rays.

Shooting glasses are a key safety measure that helps shield your eyes from impact and glare. The lenses are typically made from high-impact resistant materials that can endure tough conditions, making them a must-have for hunters, target shooters, and outdoor enthusiasts alike. Beyond safety, these glasses often come with polarized lenses to improve visibility in various lighting conditions. By incorporating shooting glasses into your outdoor gear, you’re ensuring not only better safety but also improved performance during your time in the wilderness.

What Should You Look For During Black Friday Hunting Gear Deals?

One of the best times to stock up on essential outdoor gear is during Black Friday. Black Friday hunting gear deals provide an opportunity for hunters to snag high-quality items at significantly reduced prices. Whether you’re after apparel, backpacks, or specialized equipment, Black Friday sales often feature steep discounts on top brands that every outdoor enthusiast should take advantage of.

This sale season is ideal for upgrading your hunting wardrobe and stocking up on essential gear that may normally be out of your price range. From weather-resistant jackets to durable boots and base layers, hunting gear can be pricey, and Black Friday is the perfect time to invest in the best equipment. By keeping an eye out for deals during this shopping period, you can save money while ensuring you’re well-prepared for your next big adventure.

Multi-Tools Are a Must-Have

Want to know the most versatile pieces of gear you can carry? It is a multi-tool. Whether you’re camping, hiking, or hunting, having a tool that can serve multiple functions is a game-changer. Multi-tools come equipped with a variety of features such as knives, screwdrivers, pliers, and scissors, all compactly housed in a single device that easily fits in your pocket or pack.

The practicality of a multi-tool is hard to beat. It allows you to tackle unexpected tasks, from cutting rope to repairing gear, all without needing to carry a full toolbox. When you’re out in the wild, you want to be prepared for anything, and a multi-tool ensures you’re ready to handle small emergencies or make quick fixes with ease.

Insulated Water Bottles Can Improve Your Outdoor Experience

Staying hydrated is one of the most important aspects of any outdoor activity. Whether you’re embarking on a long hike or spending hours in a hunting blind, having an insulated water bottle can make a difference. Insulated bottles have features that help to keep your drinks at the desired temperature for a long time, which is especially useful during extreme weather conditions.

These bottles maintain the temperature of your beverage—whether cold or hot—so you can enjoy refreshing water in the summer or a warm drink during chilly morning hunts. Insulated water bottles are also typically made from durable materials, meaning they can withstand the rigors of outdoor use without breaking or leaking. Investing in a high-quality insulated bottle ensures that you stay hydrated and comfortable throughout your outdoor excursions.

Durable Backpacks Can Enhance Your Outdoor Experience

A good backpack is the cornerstone of any successful outdoor trip. When you’re out in nature, you need a reliable, durable pack to carry all of your gear comfortably. Look for backpacks that are built to withstand harsh conditions, provide ample storage, and have ergonomic designs that distribute weight evenly to prevent strain on your back and shoulders.

Modern outdoor backpacks come equipped with multiple compartments to help you stay organized, as well as specialized features like hydration bladder compatibility, rain covers, and reinforced straps. By investing in a durable, well-designed backpack, you’ll have the capacity to carry everything you need—whether it’s extra clothing, food, or hunting gear—while maintaining comfort during long treks.